Our Story

Back in 2013, Hey Happiness started out of a single feeling: we never found fashion brands with a strong purpose behind. Of course we found many products that were fashionable and would look good, but we always felt as if there was no meaning behind them. We couldn’t shake this idea off because everybody has their purposes in life, and if anything, purposes should be shared to inspire others, in a virtuous circle.

We decided to create a brand that would combine our passion - fashion - and our purpose. We thought of it as a place where people would not only look good but also feel good, because our customers would resonate with our purposes - to be happy and spread happiness every day. Then Hey Happiness was born.

Happiness is the inspiration for us to build a happy and soulful brand for you. We strive for making Hey Happiness a source of inspiration for positive and authentic women; a place to make women not only look good, but also feel good.

We believe happiness is contagious. That’s why we strive to bring you the best designs from the current trends, offer fast worldwide shipping, include only high quality products in our collection, and always respond to your questions and requests as quickly as we can, because seeing you happy makes our work more enjoyable and rewarding!

We joyfully invite you to be part of this community. Let’s create and spread some serious dose of Happiness together :)